WooCommerce is the world's most widely deployed eCommerce plugin, powering an estimated 37% of all online stores globally. Owned by Automattic (the company behind WordPress.com), it transforms any WordPress site into a full-featured online store — with products, cart, checkout, payments, shipping and tax handling. Free, open-source and backed by a plugin ecosystem of over 800 official extensions.
Why WooCommerce is the natural path to commerce for WordPress-based businesses.
WooCommerce installs as a WordPress plugin. Products, orders and customers are WordPress custom post types and taxonomies — meaning your editorial team, SEO setup and hosting infrastructure remain unchanged. You don't run two platforms; you run one.
WooCommerce's Cart and Checkout blocks (introduced in WooCommerce 8.3) are Gutenberg block-based replacements for the legacy shortcode checkout. They are faster, more accessible and extensible via the Block Checkout API — allowing custom fields, payment methods and shipping options to be added without modifying templates.
Automattic's built-in payment solution (powered by Stripe) supports cards, Apple Pay, Google Pay, SEPA Direct Debit, Klarna and buy-now-pay-later in supported markets. In-dashboard dispute management, instant deposits and multi-currency support are included without a third-party gateway.
WooCommerce supports simple, variable, grouped and external products out of the box. Official extensions add subscriptions (WooCommerce Subscriptions), bookings (WooCommerce Bookings), memberships and product bundles — the most common product models are covered by official Automattic extensions.
Built-in analytics dashboard (introduced in WooCommerce 4.0) provides revenue, orders, products, categories and customer reports with date range filtering and CSV export. No third-party analytics plugin needed for standard reporting.
WooCommerce's action/filter hook system exposes every part of the product, order and checkout flow for customisation. The REST API (v3) and Store API (blocks-based) enable headless frontends and external integrations. 800+ official extensions and thousands of community plugins cover almost any requirement.
Businesses with standard product catalogues and straightforward checkout needs that want fast time-to-market, low platform cost and editorial control via the familiar WordPress interface.
Blogs, media brands and publishers selling digital products, courses, subscriptions or merchandise alongside their content — keeping everything in one WordPress install rather than managing two platforms.
Organisations already on WordPress who want to add commerce without switching platforms. WooCommerce installs in minutes and shares the same hosting, database, user accounts and editorial workflow.
We build and support WooCommerce stores on WordPress for clients across Europe.
Custom WooCommerce development, theme builds, plugin configuration, performance optimisation and ongoing support packages.
Connect WooCommerce to your ERP, accounting software, marketing platforms and logistics providers for a streamlined operation.
Tell us what you're building and we'll outline the right WooCommerce setup for your requirements.
